The first virtue in a soldier is endurance of fatigue; courage is only the second virtue. Napoleon Bonaparte
Steve Cook is one busy guy. You’ve probably seen him on Bodybuilding.com and in Optimum Nutrition ads as their spokesman. He created his website SwoldierNation and you can watch his videos on YouTube. If you spend just a few minutes with him, you realize Steve is a humble guy. Make no mistake, though. A good guy isn’t a doormat, and Steve’s about as competitive as it gets.
Steve gained his credibility with competitions, and it all started when he won his first novice bodybuilding competition. From there he’s gone on to win the Fit Body USA, the Muscle & Fitness Male Model Search, and the Bodyspace Spokesmodel Search. In 2011 he won the NPC Junior USA Championship. As you’ll see in our interview, though, Steve Cook is more than just a physique.
One of the things I admire about Steve is that he recognizes himself as a role model, and let’s face it, he’s gathered a huge following. If you haven’t been to his Facebook fan page, he’s leading a “swoldier nation” movement. As Steve puts it, a “swoldier” is the combination of getting “swole” in the gym and the rock solid character of a soldier. It’s way more than just getting a pump. A swoldier is a good guy who is “brave, has integrity, stands up for what he believes.” The swoldier “does things the right way, and doesn’t take shortcuts.” Yes, Steve has some good guy swag.
If you haven’t checked out his site, be sure to go and watch the cooking segments. They’re the best, and shouldn’t they be? His last name is Cook! Bodybuilders typically eat chicken, sweet potatoes, asparagus, etc. non-stop, but Steve shows how to make it fun. Take his breakfast: “The Swoldier Stud McMuffin.” If that doesn’t sound good enough, he’ll show you how to make a chocolate protein cake.
Finally Steve explains how he’s not worried about competing this weekend, but is optimistic. He focuses his attention on building his brand each day by “being transparent with health, doing things the right way, and being more than just a body.” He uses his platform to convey a balanced life between being physical, mental, and spiritual. As William Lyon Mackenzie King once said, “Self-denial and self-discipline…will be recognized as the outstanding qualities of a good soldier,” and through these Steve Cook is leaving his legacy. What will be yours?