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2016 In Review: A Look at the GoodGuySwag Community and Beyond

2016 Year in Review

2016 may have been a tough year in terms of losing iconic artists, but the GoodGuySwag community made a big impact in changing the world. As I consider some of the leaders who have emerged from all corners, I have no doubt the men’s movement is gaining considerable traction.

2.5 million people came to GoodGuySwag in 2016. The top articles driving this traffic continue to come from 21 Lost Gentleman Traditions, 30 Characteristics of a Good Guy, and 10 Ways to Win a Girl’s Heart.

Top 2016 Articles

The top 2016 articles are listed below. Some of these articles came from two emerging leaders in the GoodGuySwag community: Andrew Loeschner and John Haskins, who respectively turned 18 and 16 this year. As voices for their generation, I’m looking forward to the addition of growing content for younger men. 60% of the GoodGuySwag audience falls within the 18-34 range.

Difference between dating a girl and a woman

Differences between a boy and a man

Nice guy vs good man

Reasons to become a gentleman

Young man pursues his dream girl

Boys vs men

characteristics of a humble man

Marry miss USA

Book Launch

In 2016, we launched the book, 10 Ways to Win a Girl’s Heart. It’s available in paperback and ebook form. The ebook is available on the site, but the paperback version is currently available only on Amazon and currently ranks #184,000 out of all books. In June, it made it to the top 25,000 books overall.

Online Community

The GoodGuySwag online group meets every Monday evening via Google Hangouts. Consisting of a small group of 10 guys from across the nation, our group has been meeting for approximately 3 years. Several men have made significant strides, including Brandon Showalter, who became a writer for the Christian Post this year. Jonathan Arnold, from Kansas City, MO, made it to our LA Men’s retreat.

LA Men’s Group

Our Los Angeles men’s group, which has been operating for almost 4.5 years, expanded in 2016. We moved to the Hudson Theater in Hollywood and meet on the first Monday of every month. Some of the 2016 speakers included Jonathan Bock (Hillsong: Let Hope Rise producer), Devon Franklin (Miracles From Heaven producer and author of The Wait), and Mark Siljander (former Congressman and author of A Deadly Misunderstanding). Our November retreat hosted 100 men and our speaker was John Sowers (author of The Heroic Path and co-founder of The Mentoring Project).

Men's retreat

photo by Brian Cahill

Social Media

Our Facebook community consists of almost 19k followers, while our Instagram community consists of approximately 4,500 followers. The top 2016 Instagram posts from @goodguyswag:

top instagram posts

Vision for 2017

Andrew Carnegie said, “No man will make a great leader who wants to do it all himself or get all the credit for doing it.”

In 2017, I believe the right leaders are coming into position. As for me, life will change. My wife and I made the announcement we are having a baby. Please enjoy the song I wrote. We recorded it with Kristen and our great friend, Rick Seibold. You can watch the video I put together below:

I still have a vision to put together a men’s conference in Los Angeles, but I’m most looking forward to supporting some of the new leaders as they take all of our endeavors to new levels.

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